The 10 Things That Are Killing Indie Music in 2011

You may have noticed that we love indie music here at Flavorpill. And by “indie,” we don’t necessarily just mean music released on independent labels (a term that’s becoming increasingly meaningless these days anyway). These days, “indie” has become similar shorthand to what “alternative” meant in the 1990s: music that exists outside the world of the production-line chart pop that major labels really wish we’d still shell out $25 a CD for. Anyway, definition-based quibbling aside, indie music is a subject that’s dear to our heart — without it, we’d be forever marooned in major label hell, and thus we get upset about the things that we feel are undermining its health. Like the 10 things you’ll read after the jump, for instance.

Suspicion of intellectualism

In his fine piece on cultural blind spots yesterday, our own Jason Bailey noted that these days, any semblance of intellectualism — or any divergence from popular opinion, for that matter — tends to get you labelled a “hipster.” The message is clear: hipsters are pretentious and think they’re smarter than you, and we can’t be having that, can we?

This is symptomatic of the general anti-intellectualism that seems to have infected US culture over the past several decades — we’re increasingly suspicious of clever people, it seems, perhaps because of the constant diet of determinedly idiotic political discourse we’ve been fed since the Reagan administration. Whatever the case, we’re left with a culture where both intellectualism and its attendant polemicism are largely absent. People marveled at PJ Harvey’s Let England Shake this year because it actually said something — but it was very much the exception to the rule. Which brings us onto the next point…

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Political discourse in the Reagan era and since has indeed been generally idiotic, but it was generally idiotic before then. I'm not sure that there has ever been a large community in which _most_ political discourse were not idiotic, and _some_ of the political discourse of the Reagan era was quite astute. I have to wonder about the more general astuteness of anyone who would suggest that the political discourse of the Carter era was not typically first-order idiocy.

Way to come in six months late and completely miss the point, T-Rav

so the author claims in one sentence that people look down on hipsters for being pretentious and that they think they are smarter than everyone else but in the next calls it "anti-intellectualism". since when is indie music intellectual? this is a pretty pretentious comment by itself and actually supports this "stereotype". comments like this are what makes me want to punch hipsters in the face i will always dabble in indie music but never support it because of people like this. just because you decide to play some folk music that goes against the norms doesnt make you intellectual,or even a musician as most of the indie i listen to is utter crap. i think ill stick to post hardcore as my go to genre. music is music, not a way to sit on your high horse and insult the people you think are below you

Many of these are great points, but what about the tendency in music journalism to paint with overly broad strokes? That is, lumping bands together who have similar "sounds" regardless of songwriting? So much that falls into Camp Mumford & Sons (or Camp Fleet Foxes...) does have really lazy and dull songwriting. But not all!

What kills music is formula - something that Flavorpill suffers deeply from. How many times do you guys have to do these lists? Must every article begin with a number of bullet points? I know you need page views, but it corrupts logic and rhetoric to be constrained to making your writing fit a power point. Further, let's be honest - there's quite a few great, ambitious, accessible, innovative bands doing their thing right now, arguably more than 5 years ago.

In addition to the 'dullness as credibility' portion: Not only if you play tedious lumpenfolk that uses acoustic guitars and olde worlde charme, you’re somehow viewed as inherently credible; but also the more you have soft-ethereal sounding voices, with light-nonthreatening instrumentals playing behind, the more indie-credible you are. It's as if everyone is trying to make the Shin's first album over and over again...and failing.

Click-bait articles are killing the internet

@S - actually, all that means is that we have a variety of editorial opinion here....

Ironic: http://flavorpill.com/london/events/2011/11/16/lana-del-rey. On your London Flavorpill you seem to be all for Lana Del Rey. Oops. I really don't see what the problem is. You all work to hard at pretension sometimes. And a 3rd of the links don't load properly once again. Fail.

interesting stuff. also, yuck are one of the worst bands iv ever heard. trust fund dickheads. what makes them any better then any of the thousands of early-90s grunge revivalists in evry town in england? answer? theyr connected, just like the horrors. thats what makes them "better". just conforming to cliche by writing that.

Holy shit, people. How fucking difficult is it to click 10 WHOLE TIMES to support content on a FREE WEBSITE THAT IS NOT CHARGING YOU ANYTHING AT ALL? Here's another thing that's killing appreciation of music: impatience.

I'm 52, the mother of a 10 year old, a business owner and married. I clicked on a link to this site from a fashion blog of all places. I am old enough to have cycled through several of these "what's killing music" debates by alt/indie music fans. I find it always heartening to know that people who are passionate about art and music are concerned about where it is heading. Every decade folks wonder who will be the next "authentic" band to lead everyone out of the weeds of depression about the direction of the music business. So I have to encourage those of you that dispair right now. There is so much great music out there on local and regional levels, as well as nationally and internationally (Tinarawen, anyone?) - as long as people have the need to express themselves emotionally and comment on their times, music will be made that finds its audience. Some of it will be bad, some will be okay, and some will be amazing. Very early on in their careers, I loved REM ("my" band when I was in college), Talking Heads,Los Lobos, Dire Straits. Not so much when they exploded onto the national scene and started playing areanas and stadiums. (I saw them all at the Armadillo World HQ in Austin - it held about 800 people). I listen to any and all kinds of music (rock, folk, jazz, French cafe, Hawaiian slack key, blues...) on a regular basis and can't imagine living my life without new musical discoveries. They are out there to be made, if you work hard enough at it. Keep supporting live music and small local labels. It's like food: if you buy from the local farmers (or grow it yourself) it will taste better than what you get in the chain supermarkets from big agribusiness. And when someone is lucky enought to make a nice living playing their music, then rejoice for their success. It's really hard to do.

This is an interesting read, but it says nothing that hasn't already been said repeatedly over at least the last decade.

Well, there's 10 minutes of my life I'll never get back.

Mumford and Sons aren't indie or critically lauded. http://pitchfork.com/reviews/albums/13906-sigh-no-more/ Great piece though.

I can't tell you how refreshing it is to finally hear someone in the "blog-o-sphere" talking about this issue. Because in many ways, the rapid transfer of media through the internet (read:music blogs) has enabled the proliferation of shallowness. It's interesting, to be in such tumultuous times (social revolutions, "class warfare", the resurgence of conservatism) that there is practically nothing in culture that is reflected in music. In many ways, indie music is just as vacuous, trite, and shallow as the pop music pumped through MTV. And thats what's most disheartening. Indie music always stood as a contrast to the norm. Now that boundary is thoroughly blurred. Whether or not it's a willful escapism, it seems that kids today are either dancing away the terror of reality or just so emotionally and culturally shallow that they don't even care what's going on...they just want to party. Either way, it seems depressing.

Things that are killing indie music in 2011 #11 Bitter, sneering articles about aspects of the music industry barely related to the music being broken up into 10 pages to increase pageviews for cash.

This would be a much more affecting piece if its individual arguments didn't keep directly contradicting each other.

It's about time I saw someone come forward in print to tell of Mumford and Sons' dullness. I think the point is right. Most critics praise them, but the fact is they are dull and don't really push anything to a dangerous or exciting new place. That's certainly something that is killing indie music - safety.

Am I the only one who keeps running into links that don't properly work on this site as of late?

story should have been printed on 0 pages, not 1, not 10...zero! lame references and inscrutably dour judgment abound here. or was that your point?

Great article, and almost as bitter about music as I am. I think "indie" music will be fine in the long run, because as soon as a band falls into one of these categories they in essence cease to be "indie," or become "mainestream indie" which is a funny term in and of itself. The truly original artists will continue to do what they do regardless of what other trends the "trendsetters" are following, and in a lot of ways it's easier for them to be discovered now than ever before (am I waiting for my band to get famous? Yes, yes I am) although it's pretty unlikely any of them will ever make much money at it (which of course would be selling out anyway, right?)

I do agree with a lot of points here, but I find it kind of disheartening that you found a way to bash cynicism and then in the same breath, slip in the names of a bunch of bands you don't like...

i'm sick of all the do-you-think-what-happened-30-years-ago-would-happen-today? lamenting. well, no shit! as one of indie's predecessors so aptly crooned, "the times, they are a changin." and they're gonna keep changing and people 30 years from now will reflect on today's music industry and come to the same sad conclusion. imagine that.

Love this article! Since a year ago or so, because it's just from two or three years ago that I've been listening to indie music, I've noticed that there were not a lot of new bands that were very thrilling to me, except those that started their career in 90's or before and have earned some cult for their really innovative or original music work. And it's nice to read about why this could be. It's hard to accept, but lately music scene is a bit quiet really, and I think this article is pretty well argumented and close to the core of the problem. Great magazine! (I'm spanish, so sorry if there's any mistake in the writting)

it is good to give a s#&t. it is cool to be gentle and kind. it does take strength to speak out. after all, we all love mucis. good stuff. thanks!

REM had a - I believe - #9 hit in 1987 called "The One I Love." "Stand" came a year after that. . .then "Losing my Religion" in 1991. And they actually sold quite a few albums before then (Gold status for "Lifes (sic) Rich Pageant," for example), and were highly-critically acclaimed, and had a HUGE college following. The original indie superstars, if you will. So while I agree with your point about not nurturing talent if it doesn't blow up right away, I don't think your argument re: REM is entirely correct.

How bout commenters actually try to enlighten with their 'better' contrary thoughts to the writers instead of insulting every which you can?

this is a terrible article. the worst I've read on this site.

This article is rude, showy and the definition of pretentious in and of itself. Who's the author(s) trying to reach, anyway? For which group of over-categorized people is it even meant? Sucks. They've basically said nothing at all, just spewed an attitude.

Huh, Good points over all, but mebbe it's time for a new paradigm. Given all that has been said, is "indie" a valid concept anymore? Or is it just a marketing tool? As a former music fan and consumer (I've long since relegated myself to the substrata of casual listener - god forbid!) I've seen the "indie" ideal move from being something borne out of pure necessity as a way around what was once a tightly controlled media landscape (3 TV networks, Top 40 Radio, conglomerate distribution and marketing channels) to a stance that is equivocated with a style of presentation and consumption (in part because the circumstances that necessitated its original reason for existence either don't exist anymore or have changed substantially). I'm not denigrating the latter at all, but once the term "indie" shift from being a mode of dissemination to being a signifier for consumption, its semantic value goes out the window. Think about it.

Premise flawed ... You start out with comparing anti-hipsterism to anti-intellectualism (a terrible analogy by the way) and then go on to define hipsters in your criticisms of indie rock.

the real indie culture these days is happening in electronic music. and i say this as an old guy, who was in it back in 89/90 in nyc and is now in it on the west coast bass scene. the music is very different of course, as is the aesthetic, but the values and processes are very very much the same. that's where the underground is now -- and it's worldwide.

You had me until #4. Calling Mumford and Sons dullards puts you in the same category as the cynics you rail about in #3. Perhaps they're not your taste, but on a purely musical level, they sing great, have great songs and put on an exciting live show. What on earth is dull about that? Now, it's possible the critics do over-praise them, but that's not their fault, nor should it be the basis of a criticism. Remember Morrissey, "it takes strength to be gentle and kind..."

“10 That Are Killing Music Journalism Online.” its bad enough with the multi-page click throughs for a paragraph of content, BUT the annoying display ads that make you rearrange your text on your screen after one is about 1/3 through the article - on every f*cking page - is beyond tolerable. other sites often offer readers the chance to view multi-page articles in "print view", providing a single page (and removing the tiresome images) for readers. be the change you want to see in the web.

If I click on the mindless "Like" or "+1". Would that make me a killer for this "Indie" article. I believe most people over-think about their choices. Trust your judgement on music and listen to what makes you happy.

If you were listening to The Twilight Singers and the Gutter Twins, you'd feel less pessimistic about indie music.

Just wait a sec, something is bound to drop. It's time.

And yet again, another rock critic decides that Mumford and Sons is too Whatever for words. Some of us really like their stuff. But it's good to know that my lifelong tendency to never like any popular music is still at play, if you assume that "critical approval" equals popular.

Trackbacks

  1. [...] published a piece on The 10 Things That Are Killing Indie Music in 2011 today and I have to say I think it was a pretty shitty article from a site I look forward to [...]

  2. [...] Flavorwire: Lana Del Ray and 9 other things killing indie rock. [...]

  3. [...] Flavorwire lists 10 things that are killing indie music in 2011. [...]

  4. [...] Elitist Agenda” which I will get to shortly … but today there was an article about the “10 Things That Are Killing Indie Music in 2011″. And #1? “Suspicion of [...]

  5. [...] What is killing indie music? Flavorwire has a theory. Ten theories, even. [...]

  6. [...] a couple of the points a little better, but still, I’m pretty happy with it. Have a read here. « A trip to the planetarium (with Jay-Z and [...]

  7. [...] we published our article last week about 10 things that are killing indie music, we got a predictably broad spectrum of responses — some people loved it, some people hated it. [...]

  8. [...] at Flavorpill, we… well, let’s just say that we’re not entirely convinced by Lana Del Rey just yet. But whether you love her or hate her, there’s no doubt that the [...]

  9. [...] little earlier this year, we ran an article about the things we felt were wrong with indie music in 2011. One of the points we mentioned was [...]

  10. [...] mitad de la blogósfera puede odiarla a muerte por ser el estandarte del indie prefabricado pero no hay caso con esta canción: un hit [...]