How do you get people to pay attention to a conventional radio station in these days of Spotify and Pandora and Sirius and endless other mobile music services and gadgets? Well, a good ad campaign never hurt. We’re loving this new series of photos publicizing French rock station Ouï FM’s expansion to the provinces, which places classic album covers in uncannily appropriate settings in the rural towns it now serves. The Who Sings My Generation, with its clock tower cover, is perched atop a church in Cherbourg; Roxy Music’s Siren fits perfectly amid the rocky cliffs of Brest. What better way to remind us of how deeply rooted music is in our daily lives? Check out a few of our favorite images from the campaign after the jump, then visit Fubiz to see the rest.