Have you ever felt like you’re seeing the same movie poster over and over again? Well, you are, in a way. As it turns out, film posters have several very simple tools (color, text size, figure placement, etc) to signify what kind of movie they’re advertising without you really even having to read its name or tagline. The ever-observant Roxane Gay linked to this article over at HTMLGiant, which led us to these incredible visual representations of some of the movie poster clichés and tactics that are reused over and over (and over) again, masterfully compiled and designed by Christophe Courtois. Click though to see fifteen incredibly repetitive movie poster design clichés, and let us know if you can think of any more!
To signify that your movie is a “big independent film,” go for a super-saturated golden yellow.