The New York City Department of Transportation isn’t exactly the kind of organization that we would normally characterize as creative, but its new “Curbside Haiku” education campaign, a collaboration with artist John Morse, has us thinking that maybe we were wrong. Each of his 12 eye-catching, graphic designs features a haiku (in many cases, embedded in a QR code) that promotes road safety; 144 signs are being placed in spots around NYC, with a focus on accident-prone locations near cultural institutions and schools. While we’re not sure how effective they are at conveying the intended message, we do find them pretty entertaining. Click through to get a better look at a few of the posters from the campaign, and let us know what you think of Morse’s work in the comments.
[via designboom]