Flavorwire

We recently found out that M&Ms will be unveiling a new mascot during the Super Bowl: a one Ms. Brown, who will embody the last M&M color not to have a corresponding character. This might sound strange, but um, we’re kind of liking the sound of Ms. Brown, whom the New York Times described as ”an intelligent woman with a sharp wit who finally decided to reveal herself after working for decades behind the scenes as ‘chief chocolate officer.’” Maybe she’ll be able to get that harlot Ms. Green in line — she’s already revealed herself as a saucy intellectual over on her Twitter, where she tweets things like “What does one do with a set of encyclopedias after they read them? I need the space.” and “Milk chocolate is considered an aphrodisiac. All part of my business plan.” Sounds like a girl after our own hearts. Inspired by the forthcoming M&M mascot, we got to thinking about some of our other favorite lady brand mascots — there are fewer than you’d think, but some real winners. Click through to see our list of female brand mascots we love, and let us know if we’ve left off your own favorite in the comments!

The Columbia Pictures Torch Lady

Now here’s a strong lady we can definitely get behind. Though her original form was as a female Roman soldier, complete with shield and stick of wheat, we think this classy Statue of Liberty-esque lady, standing on a pedestal with a beacon of light as if to give us all something to aspire to, is just as powerful.