Photo Gallery: Flavorpill’s Heineken Serenade Party in NYC

Remember that Heineken commercial “The Date” from last year? You know, the one that was so entertaining, you didn’t even mind the fact that it was an ad and most likely watched it ten times in a row on YouTube? (If you did miss it, take 90 seconds to see what all the fuss was about.) Well, just in time for Valentine’s Day, the fantastically strange band from that spot is back, and now they’re at your beck and call in Heineken’s hilarious Serenade app. You can use the app to create a custom video for your object of desire, highlighting his/her special qualities while sending an invitation to do anything from karaoke to hot-lava surfing.

To celebrate the spirit of the serenade, we teamed with Heineken to throw a party at New York City’s Hiro Ballroom last week. Compered by comedian Dave Hill, the evening featured an onstage singing competition backed by the notorious live rock n’ roll karaoke band from Arlene’s Grocery and a live feed from a simultaneous bash in Amsterdam. Click through for our exclusive gallery of photos from the night, and then start creating a serenade of your own.

Click through to see more photos from the NYC Heineken Serenade event.