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How to Alienate Music Reviewers and Kill Album Sales

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Sure, some publicists are vapid hype-hawkers, but the vast majority are genuine, thoughtful, and invested individuals. Unfortunately label concerns over bootlegging and leaks often make it hard for them to do their jobs. So, I didn’t blame the publicist when I received a promotional copy of Hercules & Love Affair’s new album so locked down with anti-bootlegging measures that it’s impossible to actually play. I blamed EVERYONE. Then I tried to find a use, any use, for the album.

An unmastered 128k rip would make me hesitant in the first place (that’s noticeably inferior audio and I’d hate to judge on what’s essentially the quality of a from-the-radio recording), but the Cactus technology makes it so that it will not “play or upload on any computer system.” One is left to wonder why an additional step of overdubbed voices (presumably saying “this is not for release” or something along that line) was deemed necessary. Maybe they knew that I needed a new coaster?hercules1

OMG, I’m so excited. It’s a new Hercules album, packed with disco mixes like they do in their live DJ sets. Oh happy days!

hercules21

Wait!? So does that mean I can’t play it anywhere but a stereo CD player? Every journalist I know switched to iTunes and importing 5 years ago… I don’t get it, you can already get bootlegs of their DJ sets online… I’ll just download one of those. But what the hell am I supposed to do with this CD?

hercules4

Of course!!!

hercules5

Unbootleggable perhaps, but it deals pretty well with water….

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Comments (8)

Even if it did play, it's probably a better coaster. Give me Chic or LCD Soundsystem any time.

Check out NoFX's new album. They called it Coaster for this very reason.

If you're a music reviewer why don't you just stick it in the cd player and get over yourself?

would love to, but i don't keep one around, and I don't care that much about the album. that's sort of the point: for better or worse, this type of CD protection software actually works against the publicist's attempts to get the music out there.

dude u sounds like snob..just do your job and quit whining.

I actually have more problems with the voiceovers than Cactus, they are THE WORST.

You're still giving them a lot of publicity.

shut up and put the cd in the player in your car, if you dont own a car, buy a cd player there about $20.00

i agree with "music lover" do your job and quit whining.

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