What Comes After the Hipster? We Ask the Experts

With Lana Del Rey’s meteoric, blog hype-fueled rise and rapid, SNL-catalyzed descent, the mere existence of MTV’s I Just Want My Pants Back and the trendy intellectual publication n+1 already taking a wishful backward glance at the subculture, hipsterdom appears to be on the wane. Have we reached a tipping point? If so, what’s next for American youth-based movements? While aware that the ability to predict the future is a rare trait, we asked several intrepid thinkers, writers, and academic types to hazard a guess. Specifically, we asked: 1. Keeping in mind the crude progression of subcultures from Beatnik to Hippie to Punk to Grunge to Hipster, what kind of prominent group will emerge next? 2. Or is the Hipster some form of the last widespread, cohesive subculture in this post-war lineage, since the Internet and other changes to American life are making this a nation of fragmented cultural tribes? Here’s what they said…

Robert Sloane, Instructor of American Culture Studies at Bowling Green State University (with Alex Champlin):

It’s difficult to talk about these groups as a “lineage,” because besides being groups that were associated with young Americans, they all had different levels of cohesion, formed in response to different social conditions, and produced different results. It seems to me that the beatniks and hippies were reacting more to society-level characteristics (conformity, political and cultural conservatism), whereas I associate the punks and “grunge” folks (slackers? Generation X?) with a cultural rebellion, reacting against a certain ossification in corporate culture (and especially music, although not exclusively). Interestingly, hip hop is missing from this list, and it seems to be doing both and neither at once, creating something new out of very limited opportunities. Hipsters seem to be a more general taste culture, embodying a number of different critiques of modern society in a more holistic, but I think less defined, way.

Is the Internet “making this a nation of fragmented cultural tribes”? Yes and no. The Internet is definitely the most elaborate and far-reaching site using the niche and target marketing techniques that have attacked the mass-media “mainstream’ forged in the middle of the 20th century. However, the US has always been a nation of “fragmented cultural tribes,” and even when there appeared to be unity, it mostly papered over, ignored, or erased differences among smaller groups. But I don’t think the Internet means the end of subcultures, because I don’t see hipsters as particularly cohesive, in a national sense. In each of these subcultural examples, people have experiences primarily at the local level, and then they are joined together in a network, to a greater or lesser extent, that connects these localities across the nation.

For example, after the first flurry of punk rose up in the mid-’70s, and then seemingly “died” with the Sex Pistols tour of the US, like-minded individuals in cities all over the country began to play in bands, make their own records, etc. Through touring, exchanging records and zines, college radio, and other interpersonal experiences (all done pre-Internet), a national network was created that could truly be called an “American underground.” (This is the topic of Michael Azerrad’s book Our Band Could Be Your Life.) Thus, when Nirvana broke in 1991, it was somewhat less surprising to those who knew about this fan base that grew over the 1980s; the emergence of “grunge,” and “alternative” music more generally, was just the coming to fruition of the original punk movement that had been nurtured underground for over a decade.

The Internet can, of course, facilitate such connections, but subcultures generally need physical spaces to grow in, because they involve a way of life, not just a set of tastes shared over a communication device. Otherwise, they are more accurately described as “taste cultures,” which may be a better term for the hipster.

Unlike some earlier subcultures, hipsters generally don’t claim that title. It’s more commonly used as a pejorative, that nevertheless ends up describing a fair number of young educated urbanites living all over the US. (This is why I can laugh at the endless parade of hipster representations on Portlandia, because, while never having been to Portland, I recognize those characters in other people I see and know from around the country — including myself, whom I would never call a “hipster”!)

Predicting what comes after the hipster is almost as impossible as predicting the hippies would have been in 1959, or predicting the punks in 1967 (unless you knew that the Velvet Underground’s mostly-unheard debut album would give rise to a whole scene of like-minded folks a decade later). Subcultures usually form in response to some sort of perceived cultural conformity or hegemony. For me, today, that’s technology and the Internet, and in a way, some of today’s hipsters participate in some activities that try to eschew modernity (craft food and spirits, knitting, canning, etc.). However, I can’t see a youth subculture forming to react against modern technology, since it has become so intertwined with modern life. Since subculture members are almost always associated with cities and higher levels of education, it is possible that future subcultures may respond to an increasing sense of the global and become more multicultural in makeup and focus, especially if the US sees more of a nativist backlash against these changes.

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Its goes rocker2007 emo2008 scene2009, raver2010 club kid2011 hipster2012 after you just grow up lol does anybody else like there eggs sunnyside up?

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what michelle said...

It has been talked about behind-the-scenes for a while now and, hopefully, some of the more competent and savvy Neo-Pagans will eventually get organized for more than annual campout festivals and pioneer a prototype well-equipped year-round Eco-Futuristic Village. It will function as a residential headquarters for teams of creative dynamos with diverse talents who will refine the necessary habitat technology, put out a globally-visible informational beacon for kindred spirits, replicate the prototype and then spawn assorted sustainable subcultural sanctuary spinoffs. Faerie Festivals, Steampunk and the Make magazine D-I-Y scene currently show the most subcultural promise. Probably some kind of rural Sensual Primitivist encampments will also emerge as a counter-reaction to societal alienation from Nature and dissatisfaction with the ubiquitous cybernetic gadget-mediated social relationships of post-modern society.

After reading what the intrepid thinkers had to say, and the comments, it seems we need a consensus on who the "hipster" is. Are they the wannabes emulating the "hipster" trend? Or are they the trendsetters themselves? I don't think the first guy who went vegan, rode a bike and dismissed other subcultures as "inauthentic" did so because he wanted to appear cool. In one way or another, I think most of this is a (possibly subconscious?) response to commercialisation, especially commercialisation of culture. Like the hippies, beatniks and punks before them, the people who set the trend for "hipsters" didn't like the way the mainstream was heading, and probably decided to "be the change they wanted to see in the world" - or something along those lines. Now that fragments of this lifestyle are "trendy", there are, quite clearly, a lot of posers (or whatever you want to call them) mimicking those that set the trend. These guys are easily exposed as hypocrites, because while they might wear hemp pants, they don't smoke dope and they don't concern themselves with politics – Enter the modern, derogatory term "hipster". My prediction for the future? For the trendsetters, they will continue to barrack for folks like Banksy that are out there stickin it to the man. Shit, they might even tip their hat to Kony2012 for "having a go". Basically, they reject corporations and self-interested governments and they don't want to be affected by them. On top of that, they don't want fellow humans to be brainwashed, so they devote their efforts to undermining these structures, whether simply through the lifestyle they lead, or perhaps via "the arts". They are going to raise an army of little Banksies, who are heaps into collaborative culture and hate people that wear suits. They'll probably try to start a revolution through whatever social media service isn't censored – stupid twitter. Of course, these guys are just the extreme. I do hope that, with the help of the Internet, society does move away from the negative aspects of consumer capitalism and nation states. Peaceful revolution, anyone? I have twitter @yoguerilla

VeronicaMosey 5 pts

 yoguerilla How can you say hipsters reject corporations when they all wearexpensive Brooklyn Industries stuff and buy the latest Mac technology. I call them hipstercrites. I watched two hipsters on the F train (both wearing Vans sneakers) headed to a protest writing out the word "Anti-Capitalism" on a piece of cardboard using a Sharpie marker. Vans and Sharpie are both HUGE corporations!  If they made their own shoes out of hemp and wrote their sign using their spit mixed with mud - then they are truly anti-corporation. What a crock.

Well said Lady G. @Houdaffah, seems to me like Hipsters are the yuffies. @etsaman, yes very shallow subject but always creates great dialogues. People get easily offended at labels put on them. My 360° forcast; that the next generation will have a more entrepreneurial mindset because they will grow up knowing nothing (jobs/education) is a guarantee in life and that there is more than one way to succeed in life.

thesturgeonking - are you kidding? never heard of indie rock?

I meant "they tend to have a less capitalist outlook". Lady G, many, many hipsters are the nerds you are talking about. Most people don't seem to know who the hipsters actually are.

ABC, I think you will find that Gen Y and specifically the hipster is behind the push for a better life-work balance, and is changing the face of the workforce. They tend to be a more socially aware bunch less capitalist outlook. I agree however that Gen X achieved nothing.

VeronicaMosey 5 pts

More socially aware??! Oh my God, you don't live anywhere near hipsters. They are constantly standing in the middle of the sidewalk talking and smoking leaving no room for others to walk. Then they let their little brats named Larkin and Digby run all over the place in restaurants while they talk about what's cool. They are the LEAST socially aware group. Rude, selfish and raising another rude, selfish "No Blood for Oil-Unless-Its-Used-To-Manufacture-Black-Plastic-Rimmed-Glasses-Or-My-Laptop" generation.

I suppose that "hipster" can be compared to the pejorative "loser." That is, the "cool" people in high school who call the computer geeks and weirdos "losers" only to find out later on after they've dropped out of college and gained 40 lbs having a bunch of kids that they're not so cool after all, when the geeks and weirdos are changing the world with their computer work and creating amazing art. In any case, everyone seems to know what a "hipster" is, but the reality is, it's more of a lifestyle than a fashion trend necessarily. It seems to be more about being on the cutting edge of what's new and revolutionary than any specific 'taste.'

VeronicaMosey 5 pts

From a former geek who is simply an individual and doesn't believe in cliques of any sort....... Any group of people, teens or adults, that claim they live a lifestyle that dictates what's "new and revolutionary" are no better than the "cool" people in highschool. Such hypocrites!.

All this feedback was so interesting, so enlightening n' then I'd have to say, also revealing since my evaluation, w/the exception of a few professors, would be - why in all this discussion there seems to be a lack of, or missing representation of hip-hop? Whether it be from the early beginnings, to today? I'm curious to why black culture is somewhat always left out of these 'intellectual' discussions of a positive direction? Oh, but when there's a negative sentiment involved, watch the name calling, quick-to-label n' jokes fly wildly out of control. It's so telling. Or, as the professor said, "Interestingly, hip-hop isn't included..." Yes professor, very interesting. Hope you're teaching your students - white n' black - there's a great deal of harm in leaving out the whole pic of history, progression n' metamorphosis on any talk on hipsterism culture's next step...

VeronicaMosey 5 pts

Unless Vampire Weekend comes out with a hip-hop album, I wouldn't hold your breath.

Beatnicks, punks, "grunge" or slackers, and to a lesser extent, hippies, were people who were affiliated with a musical movement in some way, and were drawn together by love of that music. Hipsters have no musical affiliation, and the general disdain most people have for them clearly puts them on a similar plane as yuppies. Who cares who the next yuppies are?

@2001 - "Hipsters" are not a result of 9/11. We were using the term in the emo/hardcore scene in the early and mid 90s, in parellel to grunge. And actually the use of the term 'hipster' dates back to the jazz scene in the 40s.

Wow ! I really agree with Shann about the fact that whether its Hippies or Beatniks ,all they did was "to focus to change to more self serving ideals. " To get social license for getting stoned drunk and laid and than to made out to be Idealistic social rebels by the tabloidized and irresponsible media - This is the truth behind greatness of 60s youth .Thanks to the media they are held up as great icons .

Uhhh . . . "Here, people consume many things they consider to be subcultural, but the ideals of those cultures seem largely absent. So we have local kids who call themselves Skinheads or Mods or Rudies." WTF? The only people who consume things they consider to be subcultural, but lack any of the ideals are HIPSTERS. Hipster are notorious for jacking surface elements/superficial aspects of other subcultures and acting like it's theirs. Hipsters are the ultimate posers. They are the ultimate consumers (their waste products take the form of hipster "art" and "music"). Singaporean (and Malaysian) skins are real about what they represent and were doing their thing when most hipsters currently breathing (unfortunately) were still in grade school or in diapers. Hipsters, speak on what you know (like your psuedo-subculture). Keep real subcultures out of your mouths. Fuggin' posers.

Ah, this one's not too hard. Thing is the kids creating this new culture don't give a shit about these kinds of things or things called 'forums,' we don't notice it till it's painfully obvious. I reckon it'll be a colorclash, colorcore, prada-ish patternmash, poshcore, post-apocalypse rave thing mixed with a bit of bobo headband action (oh, god, I don't want to say kesha). Tech will be fine and dandy, it just won't be so obvious. You'll get the flipside wellie-wearing, woofing, back to the land progressions of course. But the japanese freed us from caring what colors we're putting on our bodies that there's really no going back.

@ABC: "To lump hipsters and grunge with the three former truly creative and world changing social movements is an abomination, and an insult to what those people contributed to our world." Are you kidding me? Hippies & Beatnicks what did they do that was so earth changing - I think they were the same as any other group of young people - self absorbed. Especially the Hippies - I am SO tired of hearing how they changed the world - I think they just wanted to get stoned and laid. The generation of children they raised are their TRUE legacy - which isn't saying much. They sold out got BMWs and taught their kids that they are the most important people on the planet. And now look how far we've come... A generation of spoiled selfish Pris driving kids that really care - but only when it really affects them. At least the "hipsters" admit to being totally about themselves and that it's almost all about image. Stop fooling yourself. Thanks Hippies, I really appreciate knowing that all your values and utopian ideals flew out the window when reality walked through the door! It's the self-rightous pious judgement that makes me crazy. ADMIT IT - Hippies and beatnicks rebelled against society because they wanted the focus to change to more self serving ideals.. The Beatnicks too - they more than anyone wanted to get drunk, stoned and laid. Who are you trying to kid.

The Autistics. An entire generation of young people completely cut off from the meat world (I was going to say "reality," but the world of representation IS reality) living inside of their own little self-created bubbles. In other words, the arch-loner, traversing the info-media sphere, unable to relate to other human beings and human beings.

Fags would probably be next and that's only a slight degridation as it's already pretty ugly out there. Everyone's on welfare, you know?

What comes after the hipster? 5 years of 'trend analysis' that is so tone deaf it makes me want to sharpen a pencil with my eardrum.

What follows the Hipster? Think of the one thing that would drive a Hipster into an insane rage at the mere sight of the embracer...because at the rate things are going, the next Thing will come from the Hipsters' kids.

Emo/hipster kids are still being rounded up and murdered in the third world, so that trend might be over with sooner than later.

The comments were far more entertaining than the article, written by navel-gazing, self-absorbed intellectuals. Who really knows what will come next. We'll have to wait until GenZ has kids of their own.

Why does this make me so depressed?

What comes next: Tilda Swinton

@Tonya vague but for the economic privilege

What no one has mentioned is that these groups are often a result of wars and other catastrophes. The hipster came about after 9/11 and the beginning of wars in Iraq and Afghanistan. Before the Beatniks, there was the lost generation of the 20's. Millions of young men has been killed in WW1. The ones who survived were often wounded physically and all were emotionally damaged. All most everyone had lost faith in society. Then with the Great Depression, there was a swing to the left. Capitalism was regarded as a failure. Some say the 60's began in the 30's. Returning soldiers from WW2 played a huge role in the development of Beatniks culture. The G.I bill meant that men who were previously excluded from going to college -finances,social class,went. The results were not what the U.S government intended. Alienated, educated angry young men,who had no interest in being a part of conventional society. Then the Vietnam War and the S2 Deferment. The list goes on.I was recently shocked by seeing an article on how to pay off your student loans before retirement. Although these counterculture groups have always been mocked and often despised, they are usually a direct result of catastrophe and failure. It will be interesting to see what the future will bring in terms of economic conditions and the on going wars in the mid east

Actually, search volume for the term "hipster" continues to increase, and has doubled since n+1 declared them dead. Counterpoint here: http://thehipstereffect.com/2011/09/30/zombie-hipsters/

I see hipster as a term similar to yuppie, almost immediately used as a pejorative against an extremely vague swath of people.

holy crap! the contributors don't even seem to know what exactly a hipster is, how are they supposed to know what comes next?

@Jacques Rigaut- "other" can be used as a verb, not that it's even something worth being snarky about.

@joyceA @NBC yes the hippie boomer generation has so much to be proud of. let's thank them for creating the self-absorbed and ultimately nihilistic yuppie culture of which "hipsters" are a natural byproduct. lol.

Multicultural luddites? hmmm...what would they be called? And how would they achieve any cohesion without technology? Would they mail each other photos and updates? And however would they share music?

THANK YOU ABC for succinctly saying my exact thoughts. ...To lump hipsters and grunge with the three former truly creative and world changing social movements is an abomination, and an insult to what those people contributed to our world.

The real problem with hipsters, as they have come to be defined, is that they dramatically increase the rents in the neighborhoods they move into, causing economic distress for the older, longtime residents. It is very sad. Also, hipsters tend not to interact with their Latino and African-American neighborhoods, so it really feels like colonization. They brush off such concerns, in the most dismissive manner. the exceptions are those who get involve in neighborhood activism, or who at least try to interact, and perhaps try to learn a little Spanish.

I'm sorry, i cant help but think there are more interesting things to write about. i can't really see why anybody would even care about this. thats my personal opinion, so grain of salt, but this just seems like such a moot thing to be discussed.

I saw a great mini doc about hipsters - they went to Bedford Ave and asked everyone they met - are you a hipster? Everyone denied, denied, denied, only one dude copped to being a hipster. Much like in Monty Python's - the Life Of Brian where "we are all individuals" - "I'm not". These hipsters will probably become exactly like the hippies of the late 60s who carried their lifestyle as far as they could until mortgages, marriages and status pursuit became incompatible with the lifestyle. Apart from the few who you still see wandering around SF among the hipsters and dot commers muttering about the good old days. I don't much fancy encountering aging hipsters on Bedford Ave in about 30 years!

This becomes very annoying to read about subculture coolness and what comes next especially when the author or any author (journalist may I say?) writes something like "in this post-war...". Leave the hipsters alone but let's hope this is the swan song of your mediocre journalism.

Jacques Rigaut, "othering" is a legitimate use. Check your nearest dictionary.

Rave is back. Just wait.

silly, though enjoyable, article. 'hipster' isn't a cohesive scene. there's nothing to 'die'. no one considers themselves a hipster. it's a (generally) derogatory term aimed at the Other. old people call young people hipsters young people call hip people hipsters hip people call dbags who hang out at their favorite bars hipsters the aforementioned dbags call everyone else hipsters