A Field Guide to 1960s French Yé-Yé Pop

If you’re wondering just what on earth was with that “Zou bisou bisou” song from Mad Men on Sunday night, look no further — we’re here to help! The song was a prime example of yé-yé, the Francophone take on bubblegum teen pop that flourished in France during the early 1960s and briefly became a global phenomenon. The genre took its name from a bastardization of the English “yeah yeah,” gave the world some of the 1960s’ best pop songs, and even got a serious academic working-over from Susan Sontag, who wrote about yé-yé in her 1964 essay “Notes on Camp.” And judging by the slew of articles that have appeared on the subject since Sunday, it’s all anyone’s gonna be talking about until the next episode — so click through and take advantage of our handy yé-yé primer!

Gillian Hills

We might as well start with “Zou bisou bisou,” which was sung by 16-year-old Gillian Hills in 1961. The song was produced by a young George Martin, who’d soon go on to hook up with a little-known Liverpool pop group called The Beatles, and it later appeared on the soundtrack to Michelangelo Antonioni’s classic Blow-Up — as did Hills herself, shedding her clean-cut teen idol image along with her clothes in the famous scene where she gets naked with Jane Birkin. Swinging London, indeed.

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Great effort. Thanks. Also, I always thought Paul Anka wrote "My Way" and was so sure he did that I Googled and discovered on Wikipedia that you were right-- at least partially. He's given credit for writing the lyrics.

@shellie - You are of course correct about the song title, which has been fixed, but title case isn't used in French. So...

My favorite song of Claude François is "Cette année-là" (Oh! What a night). The dance number is fantastic and it's so deliciously camp. http://www.youtube.com/watch?feature=player_embedded&v=jDWUlpKUXXE

Proofreading PLEASE: "We might as well start with “Zou zou bisou,” which was sung by 16-year-old Gillian Hills in 1961...." Try "Zou Bisou Bisou".

Not a particularly good field guide to yé-yé; Half of these tracks don't even fall within the genre and plenty of glaring omissions of landmark songs. Sacrebleu.

You'd think the older Sylvie Vartan could've gotten her teeth fixed...

Guys, you totally forgot to mention Jacques Dutronc. He's one of the biggest star of the French Yéyé's Era and he still pretty famous today in France. http://www.youtube.com/watch?v=GRaAghtPFRE

No mention of Masculin-Feminin for Chantal Goya? It's the Yé-Yé moment on film!

@Alison — I'm sure Serge wouldn't mind!

Huge fan of this stuff. Francois Hardy's "Point" is one of my favorite songs ever, so beautiful.

Since I just wrote that article on Serge, I've had Lollipop stuck in my head — which I'm not sure is a good thing! :)