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Living Multimedia: Man Becomes Digital Canvas

A model completely covered in reflective silver paint sits in a chair. He closes his eyes, and is instantly colorized. Seconds later, he has been transformed into a superhero in a bright blue costume. Over the next few moments he also becomes a space captain, a sunglasses-wearing beach bum, a Google Map, and a Wall Street investment banker, among other things, until he finally disintegrates into a thousand little pieces — all thanks to the magic of digital projection mapping. While we’re not sure how effective it is as a promotional spot, the visuals in Excentric’s crazy new ad for Samsung’s Galaxy Y Duos smartphone — which we spotted thanks to Fast Company — are mindblowing. In fact, they might even top Peggy’s pitch for the Bean Ballet! Click through to watch the clip, and let us know if you’re a fan in the comments.

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