Yesterday, we were gleefully reporting that Hillary Clinton had given her official blessing to the fantastic Texts from Hillary meme, even going so far as to send in her own submission. Today, we’ve got much sadder news about everyone’s favorite Tumblr of the moment: the creators of the site, Adam Smith and Stacy Lambe, have wisely chosen to bail out while the punchline is still funny.
“After a week that included 32 posts, 83,000 shares on Facebook, 8,400 Twitter followers, over 45K Tumblr followers, news stories around the world, Renee Montagne from Morning Edition saying ‘ROFL,’ a Maureen Dowd column, and a tweet from ?uest Love, we think it’s time to stop while we are ahead,” they write by way of explanation. “As far as memes go – it has gone as far as it can go. Is it really possible to top a submission from the Secretary herself? No. But then when you get to text with her in real life – it’s just over. At least for us. But we have no doubt it will live on with all of you on the Internet.”
Pretty smart move, and one that we hope starts a new trend among single-serving Tumblrs.