10 of the Best Viral Movie Marketing Campaigns

If falling in love with an android is wrong, then we don’t want to be right. The Prometheus team released a new viral video yesterday that captured everyone’s attention. We were already sold on seeing the upcoming Ridley Scott film — originally intended as a prequel to the director’s classic 1979 film Alien, about a space crew searching for the origins of humanity who happen upon something much more terrifying. The new clip featuring star Michael Fassbender has increased our anticipation tenfold. In the viral bit, Fassbender’s David makes an appearance in the form of an advertisement for sinister corporation Weyland Industries. Fassy plays an android indistinguishable from humans that promises he can carry out directives others might find “distressing or unethical.” Although the video is under three minutes long, it’s clear that the actor’s android transformation is flawless and delightfully creepy. We’re dying to see more. The video made us recall other fantastic viral marketing promotions that got us incredibly anxious for opening night. See some of our picks past the break, and check in with us below about your faves.

Toy Story 3

We all know most Pixar movies are really for grownups  (ok, probably all), which is why the studio had us eating from the palm of their hand when they created a 1980’s-inspired commercial to promote Toy Story 3. The video featured the leader of the toys at the Sunnyside Daycare Center, Lots-O’-Huggin’ Bear. Major points for the VHS static. Pixar’s Ken doll viral videos were also a hit with audiences.