What makes a brilliant visual artist? Is it something internal, that’s related to a person’s biological makeup? If we were to take someone like Pablo Picasso, Salvador Dali, or Vincent Van Gogh, slice him down the middle and peer inside, would we able to see something in there that points to his incredible talent? These are the questions we’re mulling over after coming across this intriguing ad campaign that DDB Brazil dreamed up for the MASP Art School in São Paulo over on Trendland. Each of the aforementioned artists lies dissected on a table, with their appendages pinned down and organs rendered in a way that reflects their signature style. Click through to take a look now.