Cosmetics companies spend millions of advertising dollars trying to convince consumers that they hold the secret to the perfect color match. Brazilian artist and photographer Angelica Dass’ fascinating HUMANAE project, which we spotted on designboom, takes that concept to whole new level. Using Pantone’s categorical system of coloring, Dass extracts and labels her subjects’ exact shades after taking an 11×11 pixel sample from their faces. Her aim is to catalog, through a scientific process, all possible human skin tones. Check out a selection of Dass’ incredible Pantone color matches after the jump, and then head over to her website to see even more from the project.
Photo credit: Angelica Dass
Photo credit: Angelica Dass
Photo credit: Angelica Dass
Photo credit: Angelica Dass
Photo credit: Angelica Dass
Photo credit: Angelica Dass
Photo credit: Angelica Dass
Photo credit: Angelica Dass
Photo credit: Angelica Dass
Photo credit: Angelica Dass