We’ve all seen enough romantic comedies by now to know how they work: Girl meets boy. Girl loses boy. Girl cries on airplane thinking about boy. Boy realizes how wrong he was and comes running to girl. Boy and girl live happily ever after. In an ad campaign that we discovered at Design You Trust, the New York International Latino Film Festival exposes these clichés in a witty series of visual recipes for six tired movie subgenres, from chick flicks to buddy cop pictures to alien invasion movies. Click through to see the recipes, and if you’re in New York, consider checking out the festival, which run August 13th-19th and promises a break from the formulas it so pithily ridicules.
