In 2012, the covers of most major fashion magazines have been reduced to a formula: a glossy shot of an A-list female celebrity dressed in this season’s trendiest finery, overlaid with some eye-catching headlines that promise fashion ideas, sex advice, and fitness secrets. But go back a century or so and you’ll find women’s periodicals that feature some of the most beautiful examples of Art Deco-era design you’ll ever see. Diana Moss, of the wonderful blog Miss Moss, has scanned a selection of gorgeous — and sometimes wonderfully odd — vintage Vogue covers from 1909 through 1940. Click through for a gallery of charming examples, and visit Moss’ Flickr page to see the whole set.
June 1927. Cover by Harriet Meserol. Image via Diana Moss. [via Booooooom]
August 1916. Cover by George Plank. Image via Diana Moss.
August 1929. Cover by Andre Edouard Mary. Image via Diana Moss.
January 1919. Cover by Ethel Rundquist. Image via Diana Moss.
October 1921. Cover by George Plank. Image via Diana Moss.
July 1924. Cover by Harriet Meserol. Image via Diana Moss.
August 1926. Cover by Georges Lapape. Image via Diana Moss.
July 1931. Cover by Georges Lepape. Image via Diana Moss.
February 1932. Cover by Eduardo Benito. Image via Diana Moss.
January 1923. Cover by Georges Lepape. Image via Diana Moss.