Recently, we stumbled across this great original advertisement for “Scott Fitzgerald’s new novel The Great Gatsby” that was discovered in a 1925 copy of the Princetonian. Though printed ads for books aren’t very common anymore — at least outside of paper book reviews — they used to be all the rage. In fact, the first-ever print ad was actually an ad for a book entitled Perfect Occurrences of Every Daie journall in Parliament, and Other Moderate Intelligence. Now that’s a mouthful. Charmed by the pencil sketch of Fitzgerald, and by the whole idea of book ads in general interest publications, we dug around for a few more vintage advertisements for classic books. Now if only we could see some of these on a Times Square billboard, that would really make our day.
The Great Gatsby by F. Scott Fitzgerald, in a 1925 Princetonian. [via]