After getting “sucked into” George R.R. Martin’s Song of Ice and Fire series by way of the HBO series (like you and me and everyone you know), Nike brand designer Darrin Crescenzi found himself particularly interested in Martin’s descriptions of each family’s sigils — probably not that surprising, considering his day job.
“The sigils really do act as branding,” Crescenzi explains over at Fast Co., “in that they give each character formal distinctions — Lannister’s use of crimson and gold, for example, sets that family apart from the rest on a purely visual level. But they also serve to give a vague indication of the values and psychology of the wearer. That same crimson and gold alludes to power and wealth and vitality, and when combined with the symbol of a rearing lion, tells a holistic story about the prominence of that family and their importance within the narrative. Conversely, the white and grey of House Stark is a straightforward representation of them — stoic, bleak, rather depressing. House Bolton’s pink and red ‘flayed man’ sigil pretty much screams psychopath.”
Image credit: Darrin Crescenzi