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Watch the Ad for Glenn Beck's Very Patriotic New Denim Line

If you enjoyed seeing Glenn Beck in a wizard’s robe and hat as much as we did, then perhaps you’ll be just as amused by the former Fox News host’s latest sartorial adventure: his new 1791 Denim line, a name which, as the American history buffs in our audience surely realize, pays homage to the year the Bill of Rights was ratified. What’s even more surprising than the fact that Beck is selling jeans? The ad for 1791 Denim, which as Lilit Marcus at Racked points out, looks like it could be a Bon Iver video.

“These were the first American blue jeans — the jeans that built America,” explains Beck in a voiceover. “And they were built in America, built at a time when things were timeless. A time when you knew things would last. A time when people worked for their dreams, and their dreams worked for them.” Apparently, the bearded man seen here dreams of setting off a really large rocket that he’s welded all by himself in the middle of a desolate, snowy landscape. “Well, maybe you’ll never get your chance to go to the moon,” says Beck, with what we’re imagining are tears in his eyes, “but as an American, you sure as heck can still shoot for it.” Who knew someone could get so worked up over a pair of dad jeans? Click through to watch the spot now.

Announcing 1791 Denim from 1791 Supply & Co. on Vimeo.

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