Flavorwire

Who knew an advertisement for a urinary vaccine could ever be described as stunning? Spotted by the always fantastic 50 Watts, this collection of vintage ads from 1930s was scanned from the pages of Ridendo, a medical and humor magazine distributed to French physicians. Modern pharmaceutical companies should take note; we find these beauties a lot more eye-catching than most of the drug ads that we see today — not to mention persuasive. Click through to check out a few of our favorites from his stash, but don’t blame us when you’re suddenly craving a Serenol.

Image credit: Jérôme Dubois via 50 Watts