In a twist on the well-known Joyce Kilmer verse, Ogden Nash satirized, “I think that I shall never see a billboard lovely as a tree. Perhaps, unless the billboards fall, I’ll never see a tree at all.”
Billboards: ever-present in-your-face advertising that we mostly wish would just go away. Except for when they’re awesome! From political statements to subliminal poetry, read on for ten billboards we wish we’d see instead of ads for the newest McDonald’s snack wrap.
The billboard of the future is an urban forest.
UrbanAir is a new project transforming urban skylines into “living, suspended bamboo gardens.” Born out of the studio of Los Angeles sculptor Stephen Glassman, who has been creating large-scale bamboo installations since the early 1990s, UrbanAir’s vision is to “transform the steel and wood of outdoor advertising into the infrastructure of urban sustainability around the globe,” making a statements about both the capabilities of urban art and looking toward a greener future.
For now, only several prototypes have gone up in Los Angeles, but UrbanAir’s Kickstarter campaign was successfully funded on December 12, so look for the first real wave of eco-billboards to go up in spring 2013.