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Why Perez Hilton’s Idea of Underground Is a Joke: A Case Study

19

After some 18 months of Flavorpill pining, Ida Maria has finally arrived: on the long-awaited album, Fortress Around My Heart, our number-one Scandinavian sweetheart delivers on the promise of nearly two years of balls-to-the-wall demos, reprising editor-endorsed rock-party picks “Queen of the World,” “Better When You’re Naked,” and the unassailable “Oh My God.”

We first caught her back in ’07 (check out our exclusive CMJ photo set to see her freaking out on the floor), but the singer has since been called out by everyone from Pitchfork and Ohmyrockness to NME and Rolling Stone. Perez Hilton is the latest icon to vie for a piece of the action; he “broke” her last Friday with a characteristically enthusiastic write-up. Nice of him to jump on the bandwagon, but does an artist still count as underground if our mom owns the album?

After the jump, we explore exactly how out of touch Hilton — who has claimed that “even the cynics, or the haters, or whatever you want to call them, have grown to maybe not like me but at least respect me as someone who more often than not has an ear for good music” — really is.

August 9, 2007: Pitchfork briefly reviews Ida Maria’s live set as part of their Oya Festival coverage.

September 5, 2007: The Guardian introduces the band in its “New Band of the Day” blog.

October 17, 2007: Flavorpill does a full-color photo spread on the singer’s performance at CMJ 2007.

October 25, 2007: PopMatters declares Ida Maria the highlight of CMJ 2007.

January 15, 2008: Coolhunting.com declares the band its “next hot-shit-of-the-moment” act.

February 24, 2008: Times Online profiles the singer, calling her “a breath of fresh air for pop”.

February 26, 2008: “Marie,” a commenter on PerezHilton.com urges the gossip hound to check out a singer called Ida Maria. Apparently, he ignores it.

May 15, 2008: Ida’s debut reaches #5 on the Norwegian Music charts. Release dates for the US and UK are set.

June 27, 2008: NME goes backstage with Ida and the boys.

June 30, 2008: Idolator declares Ida Maria’s “Oh My God” one of their “Favorite Songs Of The First Half Of 2008 (As Of Right Now)”.

July 22, 2008: Pitchfork gives the band’s debut a 7.6.

July 24, 2008: Rolling Stone’s Breaking Music Blog adds Ida to their “Hype Monitor”.

July 25, 2008: BBC Radio sits down with the singer.

July 28, 2008: Ida’s debut, Fortress Round My Heart is released in the U.S. and U.K.

September 17, 2008: The band is nominated for the best Rock/Indie Artist in the BT digital Music Awards.

November 1, 2008: Spin Magazine does a one-page breaking-artist profile on the band.

November 21, 2008: Perez Hilton jump on the bandwagon under the usual guise of and in-the-know insider breaking an underground band.

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Comments (19)

First!

perez suxxx

i can haz beard!!

you guys grossly misquoted perez. here's the original: “even the cynics, or the haters, or whatever you want to call them, have grown to maybe not like me but at least respect me as someone who more often than not has an ear for putting their dick in”

Yeah…he's a real talent scout…after 10000 other publications have scouted first!

1st!

you suxxx!

it's troubling to me is that anyone is getting their music news/tips from PEREZ effing HILTON. i mean, seriously. while he's my go-to guy for gossip on which drug lohan's doing or really awesome paparazzi shots skilfully augmented with his ejaculate-drawings, why would he EVER think he's an authority on new music — and who the HELL would listen to him?!

the norwegian music charts…aren't those reserved for elvish chanting & dirges about the benefits of cod liver oil?

This quote seems almost prescient in the wake of Maria's recent sucess:

"The more access people have to marijuana as a topic for discussion and a viable choice for adults, the less likely it is to be abused," said E__ D______, CC '08.

Perez Hilton is my dad. How dare you slander his musical tastes. I'm the one that's going to have to steal that record collection when I leave the house and live with it!

perez is lame and his posts are so boring compared to Dlisted.com seriously, go there if you want perez-y gossip. that dude and his writing is brillz. hilarioussss.

Why did he steal my name? And please stop saying "brillz." It makes you sound ignorant.

perez gets paid to post on certain artists. thats why he blows up the same lame ass people all day long.

I FUCKING HATE PEREZ – WHAT A COCK

Does it really matter who liked her first? What kind of juvenile shit is this? Ooh, wow you knew about a Norwegian pop singer last year and other people didn't, so does that mean the music should somehow be less enjoyable to them? Since when did Flavorpill take on the mindset of a 13 year old girl?

interesting. your point is actually my point (I think you're just reflexively lumping us in with another argument or group of individuals) . It doesn't matter that we were ahead of Perez (so was everyone else!). My point wasn't that he shouldn't also like a band (I want her to get attention any way possible). That's great! What's not cool is when someone with Perez's reach acts like that buzz didn't already exist, that he alone created it. This marginalizes a group of publications that are scraping by right now to convince people of their continuing relevance. These publications are the actual content producers and scouts of new music — without them, Perez wouldn't have had anything to crib — and when credit is misplaced or appropriated, it has a tangible effect on the health of the industry and, ultimately, the ability of deep-digging publications to unearth the kind of music that he'll eventually, sometimes years later, blog about.

interesting. your point is actually my point (I think you're just reflexively lumping us in with another argument or group of individuals) . It doesn't matter that we were ahead of Perez (so was everyone else!). My point wasn't that he shouldn't also like a band (I want her to get attention any way possible). That's great! What's not cool is when someone with Perez's reach acts like that buzz didn't already exist, that he alone created it. This marginalizes a group of publications that are scraping by right now to convince people of their continuing relevance. These publications are the actual content producers and scouts of new music — without them, Perez wouldn't have had anything to crib — and when credit is misplaced or appropriated, it has a tangible effect on the health of the industry and, ultimately, the ability of deep-digging publications to unearth the kind of music that he'll eventually, sometimes years later, blog about.

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