Taking out of the equation the fact that a major television-heavy publication decided to point-for-point spoil a highly anticipated program hours before its West Coast airing, they didn’t even do it in an entertaining way. Memo: “live-tweeting” does not equal transcription. (And for the record: “his keys, which must control that gun thing?” GEE, YA THINK SO?) EW’s Breaking Bad live-tweet didn’t start a conversation or shed light on the program or toss out trivia or do anything anywhere in the vicinity of useful; it was, as someone smarter than me said, as if “somehow, they managed to live-tweet the internal monologue of Breaking Bad’s single stupidest fan.”
That’s a warning we can all take to heart — not only when live-tweeting, but when using social media in general. Have something to contribute. Make a joke, or craft an insight. Be droll or witty or sarcastic. But don’t just state the obvious, or announce someone’s arrival, or type a “LOL,” and then hit “tweet” like you’re the next Julie Klausner or something. But you can be! Let’s all try a little harder, and together, we can beat this thing.