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Books3d 3d art pop-up books wally hunt
RIP Wally Hunt: The Pop-Up Industry Loses Its Pop
2:32 pm Monday Nov 23, 2009 by Isis Madrid

Waldo “Wally” Hunt, the man responsible for the modern renaissance of the pop-up book industry, passed away earlier this month at the age of 88. After selling his West Coast-based advertising agency in the early ’60s, Hunt ended up in New York City. Disillusioned with his company’s fate, Hunt looked for a new passion. He found it on Fifth Avenue when he caught a glimpse of a Czechoslovakian children’s pop-up book in a toy store window. From that moment on, Hunt essentially became the pop-up business.

He started Graphics International and, using his business savvy, produced a series of pop-up ads as part of a magazine campaign for Wrigley’s gum. After a few advertising-related ventures, Hunt sold Graphics International, moved back west, and opened Intervisual Books, a publishing firm that would dominate the market for decades, counting Disney among its clients. A dedicated collector of pop-up art, Hunt owned more than 4,000 antique and contemporary works.

Check out 10 of our favorite pop-up books after the jump.

indexbook

1. Andy Warhol’s Index by Andy Warhol

mommy-maurice-sendak-pop-up-book-monster-wolf-man-baby-chains-castle-illustrations-illustrator-photo

2. Mommy? by Maurice Sendak and Matthew Reinhart

dinos

3. Encyclopedia Prehistorica: Sharks and Sea Monsters! by Robert Sabuda and Matthew Reinhart

4. ABC3D by Marion Bataille

1370

5. Alice’s Adventures in Wonderland Pop-Up Book by Lewis Carrol and Robert Sabuda

mod-arch-1

6. Modern Architecture Pop-up by Anton Radevsky and David Sokol

438bdbf857b4a5175708f8731a98383d

7. The Pop-up Book of Phobias by Gary Greenber

8. Electronic Popables by Jie Qi, with assistance from Leah Buechley and Tshen Chew.

500x_bang4

9. Voyage To The Heart Of Matter – The Atlas Experiment At CERN by Emma Sanders and Anton Radevsky

And finally, an oldie but a goodie.

10. Inside the Personal Computer: An Illustrated Introduction in 3 Dimensions by Sharon Gallagher

5 comments
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5 Responses

cubeelog » Wally Hunt • November 24th, 2009 at 7:16 pm

[...] Check out the full article on Flavorwire here. [...]

Heather • November 26th, 2009 at 2:38 am

You should really include Stephen King’s AMAZING pop-up book version of ‘The Girl Who Loved Tom Gordon’. http://bit.ly/6g5U1s

Mr. Burns • November 27th, 2009 at 10:12 am

Best pop-up book? Does a video of a pop-up book count?
I think so. Check out Lisa Hannigan:

http://www.youtube.com/watch?v=fyXmp-FiPJo

David Carter • November 28th, 2009 at 2:47 pm

Other than Andy Warhol’s Index Book, none of the above books were Wally’s. It’s unfortunate that you didn’t take a little bit of of extra effort and show books that he had a hand in creating such as the original Alice in Wonderland, Haunted House, Robot and The Human Body as these are the books that truly set the standard in the industry.

Kongisms » Blog Archive » RIP King of “Pop” • December 2nd, 2009 at 3:29 pm

[...] earlier this month at the age of 88. Flavorwire posted a list of 10 of their favorite pop-up books here. Click here for more info on Waldo “Wally” [...]

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