The Nostalgic, Vibrant World of Advertising Mascots

Most of us have fond memories from our childhood about the advertising mascots splashed across the boxes and packaging of our favorite cereals, toys, and more. Pop culture historian Warren Dotz has researched and collected those offbeat characters and brand icons in two beautiful books, the new Mr. Product: The Graphic Art of Advertising’s Magnificent Mascots 1960–1985 and the recently re-published Meet Mr. Product: The Art of the Advertising Character.