Channing Tatum, LL Cool J, the Chicago Bulls’ Pau Gasol, and the Los Angeles Clippers’ Chris Paul had their first day at Harvard Business School today, as special guests for Anita Elberse’s “Business of Entertainment, Media, and Sports” class.
Elberse, who The Wall Street Journal alleges is the Billy Beane of entertainment and cultural industries, invited the men to be “live case[s]” for the class, which promises to teach students about “marketing creative products and portfolios, managing and marketing talent, determining when to make smaller versus blockbuster bets, and identifying and capitalizing on market disruptions.”
Hey, business school looks like fun!
Oh, never mind, scratch that. Looks like Channing is daydreaming about the real-life Magic Mike club he wants to open. Now, that’s a masterclass in a good business idea.