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Video of the Day: Now That’s What We Call a Book Promo

New Zealand’s got a literacy rate of 99.0%, so the nation must be doing something right. Maybe that something is fancy schmancy ad spots for the national book council. Andersen M Studio designed this two-minute stop-motion animation film from paper cutouts of books, set to a voiceover narrating Going West by Maurice Gee. It’s a little creepy, a lot dramatic, and very cool. Next steps? State mandated reading hour, please.

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