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DesignLogos MTV
There’s No Music Television in MTV’s New Logo
10:55 am Monday Feb 8, 2010 by Caroline Stanley

Perhaps taking a note from AOL (nay, Aol.?), MTV is updating their logo for the first time in 30 years in the hopes of appealing to those pesky millennials. Frank Olinsky and his team at Manhattan Design created the original, which gave the network a lot of flexibility: they could play around with the colors/materials of the “M” while maintaining brand identity.

The new logo will feature revolving imagery housed within the iconic design — and drops the “music television” tagline altogether. [Insert joke about the last time you turned on MTV and saw a music video here.]

According to the press release:

It represents a new visually defined MTV, stimulating its past, present and future and embracing it’s diversity. Everything from Jersey Shore, to the VMAs to collaborations with the MoMA. The logo is part of MTV’s re-invention to connect with today’s millennial generation and bring them in as part of the channel.

So what do you think? Does this reboot better reflect the brand’s current identity? Or are they futzing around with something that was sacred?

12 comments
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12 Responses

anonymous • February 8th, 2010 at 2:08 pm

It should just be re-branded “Jersey Shore TV” since that is the only interesting thing that’s been on there since they stopped showing Eye of the Tiger videos 25 years ago.

— TV Tattle • February 8th, 2010 at 2:39 pm

[...] House" star, Stamos said he was recuperating from working on "Bye Bye Birdie." MTV's new logo drops "music television" tagline to appeal to millennials Says the network: "The logo is part of MTV’s re-invention to connect with today’s [...]

mrkmcc • February 8th, 2010 at 2:58 pm

maybe they should change their name to EmTeeVee, a la SyFy.
the actual “M” is irrelevant at this point anyway.

Caroline Stanley • February 8th, 2010 at 2:59 pm

HA. I would die.

La cadena MTV se sincera y cambia su logo luego de 30 largos años – Todo lo que veo • February 8th, 2010 at 6:22 pm

[...] Vía FlavorWire Compartiendo: [...]

cleon jones • February 9th, 2010 at 3:13 pm

and in other news.. the world turned today.
does ANYONE care?

Alan Smithee • February 10th, 2010 at 5:30 am

In the top 10 of 90000 reasons why I don’t have cable is that the real MTV no longer exists.

Abc Def • February 10th, 2010 at 1:05 pm

MTV 1990: Music Television
MTV 2010: We used to play music and now we don’t.

dz • February 10th, 2010 at 5:38 pm

Just take the “M” away, and call it what’s it’s been for at least 15 years…”tv.”

AMY&PINK » Lost in Blogs – Der digitale Rückblick • February 15th, 2010 at 3:02 am

[...] Unser Lieblingsfernsehsender MTV hat sich ein neues Logo gegönnt und damit nicht nur Lob geerntet. Für die einen ist es [...]

Steve • March 12th, 2010 at 10:11 pm

MTV is now a bunch of mindless drabble.

Andrew • March 13th, 2010 at 12:33 pm

MTV 1981: Music Television
MTV 2010(-2011): Music (and a Whole Lot of Crap we show More than Videos we SHOULD Play) Television
MTV 2011: Music Television (we ALL hope)

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