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Perhaps taking a note from AOL (nay, Aol.?), MTV is updating their logo for the first time in 30 years in the hopes of appealing to those pesky millennials. Frank Olinsky and his team at Manhattan Design created the original, which gave the network a lot of flexibility: they could play around with the colors/materials of the “M” while maintaining brand identity.
The new logo will feature revolving imagery housed within the iconic design — and drops the “music television” tagline altogether. [Insert joke about the last time you turned on MTV and saw a music video here.]
According to the press release:
It represents a new visually defined MTV, stimulating its past, present and future and embracing it’s diversity. Everything from Jersey Shore, to the VMAs to collaborations with the MoMA. The logo is part of MTV’s re-invention to connect with today’s millennial generation and bring them in as part of the channel.
So what do you think? Does this reboot better reflect the brand’s current identity? Or are they futzing around with something that was sacred?
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12 Responses
It should just be re-branded “Jersey Shore TV” since that is the only interesting thing that’s been on there since they stopped showing Eye of the Tiger videos 25 years ago.
[...] House" star, Stamos said he was recuperating from working on "Bye Bye Birdie." MTV's new logo drops "music television" tagline to appeal to millennials Says the network: "The logo is part of MTV’s re-invention to connect with today’s [...]
maybe they should change their name to EmTeeVee, a la SyFy.
the actual “M” is irrelevant at this point anyway.
HA. I would die.
[...] Vía FlavorWire Compartiendo: [...]
and in other news.. the world turned today.
does ANYONE care?
In the top 10 of 90000 reasons why I don’t have cable is that the real MTV no longer exists.
MTV 1990: Music Television
MTV 2010: We used to play music and now we don’t.
Just take the “M” away, and call it what’s it’s been for at least 15 years…”tv.”
[...] Unser Lieblingsfernsehsender MTV hat sich ein neues Logo gegönnt und damit nicht nur Lob geerntet. Für die einen ist es [...]
MTV is now a bunch of mindless drabble.
MTV 1981: Music Television
MTV 2010(-2011): Music (and a Whole Lot of Crap we show More than Videos we SHOULD Play) Television
MTV 2011: Music Television (we ALL hope)