We’re betting that most people who read this Salon post on MTV banning DJ Invincible’s new music video, “Ropes,” had never heard of the artist in question before. So, while the network’s reasons for refusing to air the clip are weak, there’s also a silver lining there: Tons of new people know DJ Invincible’s name. (Plus, it’s not like MTV actually airs music videos anymore — hence the collective shoulder shrug at the network’s refusal to air Lady Gaga’s “Telephone.”) In fact, now that we think of it, getting your video banned may be a great, Malcolm McLaren-style PR move. With that in mind, we’ve created a handy guide to winning MTV’s scorn and, if you play your publicity right, upgrading your public profile.
Example: Madonna — “Erotica” (1992)
We could leave out one of the most infamous banned videos of all time. Directed by photographer Fabien Baron, it’s all beautiful depravity, BDSM, and celebrity cameos (Isabella Rossellini, Naomi Campbell). Of course, the song didn’t just get Madonna snubbed by MTV; it also made her persona non grata at the Vatican.