Social Currency Turned Twitter Art: Don’t Tell Ashton

Talk about a crowdsourced work of art: The Interactive Communication class at Berghs School of Communication has begun work on an interactive project called “Don’t Tell Ashton,” the world’s first physical artwork created entirely out of Twitter users. How does it work? Participants tweet about the project, then their profile picture appears in the portrait. The more followers you have, the bigger your picture will appear. You see how this might appeal to certain users’ vanity, no?

According to the website, Berghs students “hope to showcase the people and brands that make a difference just by being social online.” Ashton Kutcher is the only person who “has enough followers to cover the entire frame” and someone who has “proven himself outstanding in combining his social status off line together with an elegance in engaging people in the online space”— hence the project’s cheeky name. Once the portrait is done (a work-in-progress version is above), it will be turned into a physical work of art by Swedish artist Jon Holm. Check out the video below for more details.

Don’t tell Ashton from Don’t tell Ashton on Vimeo.