Recent renovations to the Noting Hill Gate tube station in London unearthed a small passageway with advertisements from the late ’50s, when the section was originally sealed off. Mike Ashworth, the Design and Heritage Manager of London’s underground tube system, uploaded photographs of these posters onto his Flickr site to reconnect them with the viewing public.
Once novel, now vintage, the advertisements seem quite simple in comparison to our modern breed of words and images meant to persuade customers to depart with their money. Many of the posters feature nothing more than a pithy statement with a minimal, colorful cartoon image. How well would these adverts work if they were plastered on subway walls today?