As Cudi told MTV, “We wanted to go for a real abstract and iconic-looking video, something real artsy. It’s really dope. It’s like split screen, and how he shot it is with multiple, different shots. It’s almost like there’s still shots and there’s movement going on in them. It’s really trippy.” Indeed.
We think director Nez Khammal — who also shot M.I.A.’s “Jimmy” and Lily Allen’s “The Fear” — did a bangup job with this; in fact, we’re suddenly feeling the urge to paint something Tiffany blue. We’re also glad that Lady Gaga — who is featured on the track — was unable to make the shoot. What do you think?