The advertising and marketing world hasn’t always been kind to the fine art world (unless you’re Andy Warhol). The line between tasteful and careless is a delicate one. Many would even call it sacrilege to shill a product by ruthlessly mining art history and changing the context of the world’s most important works. Advertising has evolved into its own art form, but there have been several instances when the union of commodity culture and fine art failed miserably. We’ve spotlighted a few of those disastrous ads past the break.
This life-size installation of Edward Hopper’s Nighthawks in the Flatiron Building is part of the Whitney’s current exhibit, Hopper Drawing. Giant letters plastered across the “diner” haven’t won people over — especially the obvious Sprint logo.