Woody Allen’s latest, Magic in the Moonlight, is out this weekend, and all of the controversy and discussion surrounding its release is good news for at least one group of people: the marketing folks who designed and approved its comically inept poster. It’s yet another example of godawful Photoshop work in movie marketing, an area already tainted by a stunning lack of originality. After the jump, we’ll take a closer look at Magic and a few other egregious movie poster eyesores.
Magic in the Moonlight
It’s hard to even know where to start with this one: Emma Stone’s bizarrely oversize hands, the indiscriminate source of light (the sun apparently shines on Firth’s face, but not Stone’s), the blurry background that makes the whole thing look like it was shot in a Sears photo studio. But for me, the kicker is Firth’s hat, which seriously looks like it was cut out of a catalog with scissors and pasted on with an Elmer’s stick. This is the filmmaker behind some of the most iconic movie posters of our time; this looks like it was put together ten minutes before it was due in a junior high art class, where it got an F.