You Won’t Believe This, But Amy Schumer Playing Barbie is “Controversial”

The recent reports that Amy Schumer will play the leading role in Mattel’s forthcoming Barbie movie are the dictionary definition of a mixed bag. On one hand: hurray for casting a smart, funny actor who proudly doesn’t conform to the comically unreasonable body type standards perpetuated by the doll for decades. On the other: it’s still a fucking Barbie movie, which is depressing both because a) however sly the casting may be, it’s still a celebration of that garbage doll and its evil beauty standards, and b) it’s another big movie based on dolls and brands and bullshit.

Anyway, as if on cue, the trolls have made their noise, and also as if on cue, Schumer has struck back. Why, it’s almost as if this was stunt casting, designed to get a response and free pre-production press or something.

Very very honored to be nominated for 2 Grammys and to be considered to play an important and evolving icon. Is it fat shaming if you know you're not fat and have zero shame in your game? I don't think so. I am strong and proud of how I live my life and say what I mean and fight for what I believe in and I have a blast doing it with the people I love. Where's the shame? It's not there. It's an illusion. When I look in the mirror I know who I am. Im a great friend, sister, daughter and girlfriend. I'm a badass comic headlining arenas all over the world and making tv and movies and writing books where I lay it all out there and I'm fearless like you can be. Thanks to everyone for the kind words and support and again my deepest sympathy goes out to the trolls who are in more pain than we will ever understand. I want to thank them for making it so evident that I am a great choice. It's that kind of response that let's you know something's wrong with our culture and we all need to work together to change it. Anyone who has ever been bullied or felt bad about yourself I am out there fighting for you, for us. And I want you to fight for yourself too! We need to laugh at the haters and sympathize with them. They can scream as loud as they want. We can't hear them because we are getting shit done. I am proud to lead by example. "I say if I'm beautiful, I say if I'm strong. You will not determine my story. I will" #thegirlwiththelowerbacktattoo

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“Is it fat shaming if you know you’re not fat and have zero shame in your game?” Schumer asked in an Instagram post. “Thanks to everyone for the kind words and support and again my deepest sympathy goes out to the trolls who are in more pain than we will ever understand. I want to thank them for making it so evident that I am a great choice. It’s that kind of response that let’s you know something’s wrong with our culture and we all need to work together to change it.”

In other words, it sounds like an uninspired franchise play is hoping it can look less like that by positioning itself as some sort of radical feminist act. Sounds vaguely familiar.