Set your watches: at 4 PM Pacific time, 7 PM Eastern, the world will have a new Erykah Badu single.
The catch—or the hook, depending on who you ask—is how Badu’s unveiling it: via a “live music video,” shot in real time on Periscope, the broadcasting app that beat out Meerkat several years ago in tech world time.
Badu announced the project with just a few hours’ notice on Twitter:
The new single, as yet untitled, will be the second from Badu’s upcoming mixtape But You Cain’t Use My Phone, her first full-length release in half a decade. The first, as anyone with a WiFi connection knows, was her remix of Drake’s “Hotline Bling.”
T-minus eight and a half hours!